Background

Hi I’m Mikhail Gusmanov, an expert in lighting for retail.

I wrote several books on how to avoid mistakes in lighting arranging and to make your shop a success.

Download my books devoted to Fashion and Food retail. A new volume on DIY and HouseHold lighting will be available soon

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Projects

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Furniture
Fashion retail
Auto
Food retail
Flowers
DIY
For kids

About Me

Why is it worth working with me?

My name is Mikhail Gusmanov. I am 42.

15 years ago I founded NLT Trade Company which creates lighting concepts, develops lighting projects and delivers LED lamps to shops, offices, warehouses and other commercial rooms located in 7 countries.

More than 400 projects were implemented by my team last (2020) year, and our overall portfolio includes more than 2000 projects for retail.

In 2014-2015 I consulted several TV projects devoted to room design and improvement. 40 projects can be found in the news section of my company’s website for relevant years. Many of the solutions and approaches in home interior lighting which were developed during those years, are still popular and are used by designers of Russia and the CIS.

Professional awards: a holder of the Golden Photon award 2017 and the main Golden Photon award winner of 2019.

The author of the world’s first book series “Lighting in Retail”.

I was the only official Russian expert in lighting in retail at Euroshop 2020 International Exhibition. I showed around and told people about modern trends and lighting technologies.
Among my customers: TsUM, Sportmaster, Finn Flare, Tervolina, TJ Collection, ORMATEK, Snow Queen, VkusVill, Бубль Гум, Choupette, Olymp, Magnum and many others.

Come and use my best practices, deep knowledge and world-class technologies in order to increase your retail sales and make your retail space extremely comfortable for both clients and employees.

“I think, professional lighting can improve any business effectiveness.”

Articles

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Marketing
Fashion retail
DIY
Food retail

Lighting Style

Mikhail Gusmanov, founder and CEO of NLT(New Light Technology) Company, an expert in the field...
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svet v odegde

RETAIL-LOYALTY: How Lighting Influences Sales in the Clothes Shop

Mikhail Gusmanov, the founder and CEO of NLT (New Light Technology) Company, an expert in...
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обзор светильников

MODERN LIGHTING ENGINEERING: Review of the Lamps for Retail Lightning

In this article you will find lamp review and the results of study aimed to...
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Освещение холодильников

MODERN LIGHTING ENGINEERING: Lighting for Cooling Facilities

Almost all food-retail shopping spots no matter if they are supermarkets or corner shops, have...
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House hold

DIY.RU: Modern Lighting for Households. What is important to know about it?

Electricity saving is a very important part for any household budget making. Every 20% of...
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Get Out Of the Dusk and Increase Your Sales: Everything About Lighting In DIY

Today competition in retail is tougher than it was 10 years ago and the methods...
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